This was a campaign for Glossier’s new eye palatte inspired by the monochromatic colors of nature. Each palette is housed in a reusable, recyclable aluminum case.

Our approach was to juxtapose simple natural objects alongside a variety of eye shapes and looks creating a simple, yet stunning monochrome world.  

To amplify the launch, we created a custom 30 page lookbook in the NY Times Style section and pushed out a wheatpasting campaign in key neighborhoods of NYC.