When you take care of yourself at home, you feel more confident in your body out in the world. Like a flamingo in nature, you’re able to stand out as your most you you.

Flamingo is body hair and care made personal, designed with your body in mind.

In the time that I led creative at Flamingo, we honed in on our brand purpose, created a flexible brand platform, released 2 awareness spots, reset all product art direction and brand design, updated our retail packaging and redesigned our .com experience. We’ve been busy, and it’s paid off.

Our new Pubic Regimen showed how pubic care is skincare.

We created a brand book that captured the ethos and essence of Flamingo and served as a marketing tool for the retail teams.

New retail packaging improved shelf navigation tremendously and gave us a system to use for future products.

We created tiers of content including an editorial direction to further develop the brand world.

And of course, performance marketing.