![](https://freight.cargo.site/t/original/i/727dfd8e8422d8bec7b8ea34b665a29b9b1aa36dcfae7d8373f8e47e6d590603/tbheaders_o.jpg)
Tory Burch Beauty
I designed and Art Directed the responsive digital experience of Tory Burch's beauty launch.
The experience unravels in 3 chapters, the bottle, the scent and the story of beauty, and ends with the collection reveal. I used 8mm film of Tory around her home to evoke a sense of warmth and nostalgia throughout.
![](https://freight.cargo.site/t/original/i/4af296988d57133e8f9a516a670d794b2ac5124a749574a3a7a43c53fee3be8f/PAGE1_o.jpg)
![](https://freight.cargo.site/t/original/i/4c5acb3e7f85c15a6eddc103347f2930702e703c5dfa199dce3f6433d04942ef/MEMORIES_o.jpg)
![](https://freight.cargo.site/t/original/i/e0445cfd126f3b850355c4c0f5b5c68c77a634840959ce3b99cd261b8964b56d/COLLAGE_o.jpg)
![](https://freight.cargo.site/t/original/i/32af861add599aa646fa062635676226fc30279d392ba7b9877a61008e8e2b60/whatisbeauty2_o.gif)
![](https://freight.cargo.site/t/original/i/e58e6236aebaeae4c8f45474c36e8b60be3263b10917f56da436e3d64af867bf/TB_RESPONSIVE_o.jpg)
Work created at Wednesday Agency
Creative Director: Justin Edwards
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