Nike Pro Bra
Holistic Experience
80% of women wear the wrong sports bra. Nike vowed to change that statistic with their new sports bra collection. They partnered with Wednesday Agency to create a holistic experience to engage and motivate women to find their perfect fit.
The Art Direction was simple. 2 images juxtaposed of an athlete in her element performing her sport alongside a black and white portrait of her in a quiet moment.
We wanted to create a responsive tool for her to use online that helped her find the right sports bra from the Nike Pro Bra collection.
An online tool will never be 100% accurate in finding the perfect fitting bra, so we sent her 2 other bras in a unique package to aid her in finding the one that fits her best.
This package contained everything she needed to ensure her fit as well as become part of a motivated community of women engaged with the Nike Training Club.
The response was resoundingly positive.
Work created at Wednesday Agency
Team: Rekishia Jessup, Natalee Ranii-Dropcho, Justin Edwards
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