How do you launch an iconic new Glossier product during peak quarantine? With over 15 collaborators, friends and family, we weaved together an intimate story of how we collectively kept our hands busy during a time we were told to keep them to ourselves.

This campaign was created fully remotely.   

We created new editorial series on social giving our community a reason to tune in and take care and launched our first instagram filter encouraging people to play with the bottle in their personal spaces.

CREDITS: GLOSSIER CREATIVE TEAM, MARIE SUTER, MADDY TALIAS, NATALIE HERRERA
STEF MITCHELL, THE POSTERNAKS, MITCH RYAN, MAYAN TOLEDANO, RAYMOND MEIER, BEN TOMS, SUZANNE SAROFF, RONAN MCKENZIE,
CHRISTINE SUN KIM, DIANE RUSSO, CHAINKY REINDORF, QUENTIN JONES, NATALIE PAVLOSKI, WALDA LAURENCEAU, CARRIE BARBER