I led the creative team at Wednesday to completely overhaul EstéeLauder.com and created an award–winning digital experience.

From top to bottom, the project required my team to rethink how people browse and buy beauty from a legacy brand online.

Between makeup, skincare and fragrance, we created customizable formats to allow for a variety of storytelling required for each category.

We also defined the brand’s art direction from ecommerce imagery to textures to elevate each product and showcase it in the most luxurious way.

We seamlessly integrated content and commerce with the introduction of the Estée Edit, the brands first editorial platform.

But wait, there’s more! Agency sizzle below.