EstéeLauder.com
Art Direction & Design
I led the creative team at Wednesday to completely overhaul EstéeLauder.com and created an award-winning digital experience.
From lipstick to eyeshadow, I art directed product photography and textures across the site creating an ownable style for the brand.
Page layouts were heavily inspired by editorial design, meant to play with space, type and imagery. Rich templates gave the brand control to tell richer stories around collections.
The product pages were an area of focus for innovation and inspiration across all categories.
Here are some highlights:
We simplified the beauty tools, like the "Foundation Finder" below, to make them easier and more interesting to engage with.
The site is fully responsive.
Visit EstéeLauder.com to experience the full redesign.
Work created at Wednesday Agency
Design Team: Justin Edwards, Jorge Balarezo, Yuji Sakuma
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